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Brand Builders: Financial & Legal Industry

Friday, October 25, 2019, 3:00 PM


The world of finance and legal marketing is changing every day.  Whether you handle the marketing for a CPA firm, mortgage brokerage, bank, law firm, or financial planner, you are tasked with the challenge of advertising that will stand out, be effective, and build trust with your target audience.  Not an easy feat. Our workshop is focused on how you can define your target audience, expand your reach, and build a tribe of advocates who will sing your business’ praises from the rooftops. Upon registering, you’ll be prompted to answer a branding assessment questionnaire. Once you arrive at the workshop, you’ll have a confidential full analysis of your company’s brand customized just for you with feedback from our strategic and creative team. Elements include: Website grade and analysis Social media observations Media buy analysis Logo/brand standards analysis Opportunity to share challenges, concerns, or questions you want to hear more about in our workshop The workshop will cover a variety of topics to help financial & legal marketers identify their target audience, adjust their messaging to resonate with potential clients, and review the best touchpoints to execute your strategy moving forward. Topics include:Identifying your audience: hint, it’s not everyone. In this workshop we help to pinpoint who your target audience is. What makes them tick? What’re their lifestyle habits? What motivates them to trust you with their financial decisions? We’ll dive into these questions and more in this session. Feelings over Features: Tell Your StoryWhile great CD rates or free consultations may appeal to some, there are probably about 10 other financial institutions offering the same exact thing. Your company has a story, and your customers have encountered an experience with you. With this topic we will highlight how to leverage an experience over an expiring special when it comes to gaining and maintaining clients. Media MadnessTV, radio, social, digital, newspaper, is Yellow Pages even a thing? This session will cover the ins and outs of media and how best to spend, and if it’s even a good fit for you. Messaging MayhemThrough this session, we discuss the importance of saying the right words to the right people. Your brand has a voice, and we are here to help you find it. Sticking to SchedulesOur team members will work with you in scheduling out a content calendar and plan for the next quarter. This will include social media, digital media, traditional media, PR, and other events to boost your business. You’ll leave with a schedule in hand that you and your team will be ready to roll out. When: Fri, Oct 25 from 8-12 Where: Brand Builders workshop @ RUSSO. Located at 204 Polk Street in Downtown Lafayette. Parking in the Vermilion Street parking tower is suggested.Cost: $399 (early bird pricing at $249 available until TWO WEEKS PRIOR to the workshop date)Includes: personalized brand analysis courtesy of RUSSO staff, an entire agenda specifically geared specifically toward increasing brand awareness for financial marketers, content calendar with assistance from RUSSO staff, our eBook “7 Fatal Mistakes You are Making When Buying Advertising”, and of course, snacks.  About Jaci Russo Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has

Tickets: https://www.eventbrite.com/e/brand-builders-financial-legal-industry-tickets-73148534235?aff=aff0eventful

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204 Polk Street
Lafayette, LA

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